Thursday, March 31, 2011
Boux Avenue Launch Party
I was lucky enough to be invited down to London this week, to attend the super-glam launch party at celeb hangout, Sketch, for the luxe new lingerie brand, Boux Avenue.... and what a party it was!
Guests were treated to cocktails and canapes, champagne and delicious fairy cakes, before the the fabulous burlesque performance, showcasing the brand new ranges of undies from Boux!
Jacqui Ainsley, the very first 'Boux' girl, made an apperance on stage too, and founder of Boux Avenue, Theo Paphitis, spoke of his plans to launch thirty more stores in the UK, after the initial six open this week - and us lucky girls in Glasgow, will be the very first to see the gorgeous new store in action, when it opens on 1st April, in Buchanan Galleries.
Also spotted at the party were Max Clifford, Nick Moran, Brendan Cole - hmmmmm funny how so many men turned up for a fashion launch! Couldn't have been anything to do with all the gorgeous models walking around in their undies, could it?
And of course, a fashion party just wouldn't be a real fashion party without the goodie bags! These ones were up there with the best!.. luxurious silky lingerie bags and sleep masks, a voucher for a meal at Sketch, and of course a gift card to spend at Boux Avenue, were the highlights... I'll be there on Friday morning, queuing up to spend mine on that stunning Swarovski-studded bra!
xx
Labels:
boux avenue
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment